The bubblegum-pink paste from the UK’s Star Brands dominates TikTok’s #CleanTok algorithm. And as TikTokers use it to scrub new life into everything from gnarly ovens and grease-stained saucepans to soap-scum-encrusted ceramic tiles and grimy grout, the mildly abrasive, non-toxic cleaner has gone viral for its purported versatility. With more than 250 million views on TikTok, The Pink Stuff has undoubtedly mesmerized casual and professional cleaners alike. Need evidence? Giving off serious Barbiecore energy, The Pink Stuff, promised to smell like rhubarb and advertised as a vegan, cruelty-free, non-toxic, hot pink collection of spritzes, powders, pastes, drops, scrubs and detergents, became a social media phenomenon during Covid-19. And now it also comes with a cult following. My gateway drug into The Pink Stuff orbit was the laundry detergent, titled The Miracle Laundry Detergent Bio Liquid, claiming to swiftly remove tough stains, with seven days of freshness to follow. It’s a fairly straightforward laundry detergent: You pour the liquid into your dispenser or right into the drum, hit start and walk away. We’re living in a #CleanTok world where, with the right marketing, cleaning products are now celebrities.

Pink Stuff User Reviews 2023 | Trusted Since 1922 The Pink Stuff User Reviews 2023 | Trusted Since 1922

When everything arrived, I broke right into the detergent. The first thing I noticed was how pleasant it smelled, which was a plus from the first twist of the lid. And for me, that’s worth a lot. I’ve worn the same Jo Malone — Wood Sage & Sea Salt — for as long as I can remember. And I’d spend my last dollar on a Dyptique Baies candle. You get the point.